Magicline - Buissnes Model Canvas

Task : 

Business Model Canvas: Current Analysis

Take stock of the current business model 

To do this, fill out all fields of the Business Model Canvas. Research background information and summarize it sensibly. The researched data should be linked in the appropriate places in the canvas.

Diagnosis: Identify possible strengths, weaknesses and unused potential in the current business model.

Vision & Mission  

Develop an inspiring vision of the future based on your findings from analyzing the current state and the opportunities identified.

Use Merissa Silk's Product Vision Canvas or Roman Pichler's Product Vision Board to define a well-founded product vision.

Based on your vision, create a suitable mission statement for your company.

Value Proposition Canvas 

Based on your vision and mission, develop a convincing value proposition that significantly improves the existing product.

Fill out all fields of the Value Proposition Canvas carefully.

To do this, start with the customer profile (customer segment) and then develop your own ideas about how the company could meaningfully expand its value proposition.

Example: Identify pains -> develop ideas for pain relievers

If necessary, research background information and summarize it sensibly. The researched data should be linked in the appropriate places in the canvas.

Business Model Canvas: Your vision

Revise your initial business model canvas based on your new findings. 

Combine the customer segments and value propositions from the VPC accordingly in your business model canvas. 

Revise all dimensions of your business model canvas according to your new ideas. Make it clear where the business model changes significantly in the new version. 

If necessary, research background information and summarize it sensibly. The researched data should be linked in the appropriate places in the canvas.

Check the connections between the individual dimensions within your canvas.

Product Strategy Canvas 

Finally, use Melissa Perri's Product Strategy Canvas to summarize your recommendations for action for the product team in a concrete product strategy.